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Thursday, October 1, 2009

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The Difference Between Advertising and Marketing

Word of mouth marketing is a billion dollar industry. It’s also the fastest growing factor in both advertising and marketing.

Many business owners do not know the difference between advertising and marketing often mixing up and confusing the two. Advertising and marketing are individually very important and very different.

If you want your business to have any chance of succeeding it is imperative you thoroughly understand and know how to distinguish them.

The dictionary terms for advertising and marketing will not be described. Even looking up the technical definitions may still leave you confused. Advertising and marketing will be described according to your business and product or service you provide.

Advertising is the means of publicizing yourself through different media. The main purpose of advertising is for branding - namely product or name recognition. There is little psychology or concept behind it.

The demand for Advertising is high and so too is the price. We are now bombarded with so much of it we basically ignore it. Because of its high exposure level, advertising is becoming increasing inefficient.

Once upon a time you could build a business on advertising alone. Today this is virtually impossible. Most small businesses do not have the big money needed to advertise long enough to start getting results.

Marketing on the other hand goes much deeper. It’s the psychology of the entire sales process. Advertising is simply one of the steps or stages in the marketing process.

Marketing is the concept and strategy behind creating your campaign. It involves how you position your business to encourage your consumers to come to you – without having to “sell” to them.

One of the most effective ways to do this is through education. I advise you to use your marketing materials to provide them lots of content to educate your consumers about your service and what it can do to improve their life.

Nobody wants to be sold. Yet people are happy to buy if you give them a list of reasons why. Let your consumers come to their own conclusions instead of commanding or bullying them into coming to you.

Education is a powerful driver in ensuring clients come to you and letting others know about you too. Education is an important factor in word of mouth marketing. And it takes little effort on your part if you take the time to put some thought into your marketing campaign.
About Author : Leon Jay has been passionate about marketing for the last 5 years. Check out his latest website Plus Size Clothing which reviews and lists the latest Trendy Plus Size Clothing so you can enjoy the latest season trends no matter what size you are.
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Flavorful Onion and Vegetable-Cheese

One of the easier ways to prepare a quick, nutritious, meal is to feature or start with soup. Here are a couple of soup recipes that are tasty, quick, and easy to prepare. The Flavorful Onion Soup is a perfect first course, goes great with a sandwich or can be served on its own with a plate of crusty breads, crackers, and/or cheese. The Vegetable-Cheese Soup can be prepared in a matter of minutes making it perfect for those very busy days.


1 tbsp butter
1 medium yellow onion, thinly sliced
5 1/2 cups water
1 tbsp + 2 tsps beef-flavored bouillon granules
1/2 tsp Worcestershire sauce

Melt butter in a large saucepan over low heat. Add the onion slices to the butter. Cover the saucepan and cook over low heat for 20 minutes or until the onion is lightly browned, stirring occasionally. Add water, bouillon granules, and Worcestershire sauce stirring well. Cover and bring to a boil. Reduce heat and simmer 10 minutes. Serve hot with seasoned croutons and Parmesan cheese, if desired.


1 pkg (10-oz) frozen mixed vegetables, thawed
1 small onion, diced
2 tbsp flour
1 tsp Italian seasoning blend
1/4 tsp salt
1/8 tsp pepper
1tsp chicken-flavored bouillon granules
1 cup water
1 cup fat-free milk
1/4 cup shredded low-fat process American cheese
2 tsp Dijon mustard

In a medium saucepan, combine thawed vegetables and diced onion. In a small bowl, combine flour, Italian herb blend, salt and pepper, stirring well to mix. Add flour mixture to vegetables and stir to coat well. Dissolve bouillon granules in water and milk; add to saucepan, and bring to a boil. Cook, stirring constantly, 5 minutes or until mixture is thickened and bubbly. Reduce heat to low and add cheese and mustard, stirring to blend. Serve immediately.

6 servings of 1 cup each. Per serving: 80 calories, 12 g carbs, 5 g protein

About Author : For more of Linda's recipes visit http://diabeticenjoyingfood.squarespace.com

Wednesday, September 30, 2009

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Holidays in Goa- Awe-Inspiring Holiday Experience

Goa in India is the abode of scenic charm, pristine palm fringed beaches, exotic wildlife parks and sanctuaries, intricate forts, temples and churches, evergreen hill and mountains and many other mind blowing tourist attractions. It is one of the most beautiful states of India that appeals tourists from all over the world for tours and travels in Goa. Its awe- inspiring tourist attraction, colourful fairs and festivals, world class accommodation, lovely weather conditions, etc makes Goa the most favored tours and travel destination of India. Visit to this beach destination once and it is sure you will love to come time and again to explore its awesome tourism attraction.

Goa is predominantly known for its pristine beaches fringed by the swaying palm and leafy trees. The state is gifted with some of the finest beaches in the world that creates amiable ambiance to enjoy vacation in a delightful and memorable way. It is the ideal destinations for tourists who want to explore the charm of beaches, adventure and water sports, leisure holiday vacation and many others fun filled activities. For honeymooners and newly wedded couples, Goa beaches offer the ambiance of heaven to let the couples celebrate their honeymoon vacation in a romantic way.

There are several beaches in the state that are awesomely beauty which are not to be missed to visit on Goa holidays. Palolem Beach, Miramar Beach, Dona Paula Beach, Vagator Beach, Arjuna Beach, Varca Beach, Agonda Beach, Arambol Beach, etc are some of the finest beaches of Goa. These exotic beach destinations are visited by tourists from all the nook and corner of the world. You can enjoy water adventure water sports like water paragliding, motor biking, swimming, angling, snorkeling, scuba diving, surfing, skiing, etc. Tourists can also enjoy leisure holidays just sitting on the beach chair surfing the cool breeze of the sea and enjoying the scenic wonders of Goa beaches. Enjoying some time of immense happiness along the beach of goa with your spouse, friends and family members will truly be the delightful experience of your Goa Travel.

Lush green hills, vegetation and exotic wildlife parks and sanctuaries are the major tourist attraction of the state. Goa is also the adobe of several wildlife parks and sanctuaries which are the safe home of several wildlife species and birds. Tourists and wildlife lovers coming in this state for a vacation can enjoy adventure jungle safari in the Goa’s wildlife sanctuary. The most beautiful part of the jungle safari is tourist can explore the lush green vegetation and can date with the varied wildlife species as they get ready of adventure jungle safari. Salim Ali Bird Sanctuary, Mandovi- Zuari wildlife sanctuary, Cotigoa wildlife sanctuary, Mollem national park, are some of the famous wildlife parks and sanctuaries of Goa, India.

Spending holidays in Goa also offer opportunity for tourists to explore the awesome charm of the medieval monuments, forts, churches and temples. These architecturally magnificence monuments also attracts tourists for tour in Goa. Well luxurious accommodation and modern day facilities offered by the Goa hotels also make the tour delightful and lifelong experience. The most the hotels in Goa away from the hustle and bustle of the city that offer scenic view of the beaches and the green hills- really captivating and mesmerizing. These hotels also organizes business meeting, parties, wedding ceremonies, candlelight dinner for honeymoon couples, beach parties and many more. Well if you want to experience of the awe-inspiring the charm of the beaches you are most welcome. Visit this beach destination of India and enjoy your Goa holidays in the most delightful and memorable way.
About Author : Terence Lewis is an eminent analyst and writer in Travel & Tourism related topics. He has authored many books on tour guide for Holidays in Goa and Goa Travel
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Safety Lockers – The Best Protection

Investing in safety lockers always turns out to be a smart choice. Safety lockers are our safety guards that keep a check on all the thefts and dangers of our prized possessions such as jewelry, cash, confidential and significant property documents etc. The lockers, no more stands similar to the traditional key and lock safety systems as today, with a lot of technological advancement they have come up as perfect solutions for those who are always worried about the safety and security of their possessions.

The latest safety lockers are simply incredible in design as they imbibe all the ultra-modern features like acceptance of pin code system, finger touch opening, alarm when mishandled, finger touch keypad etc. These safety lockers for safety are used for protecting your knick knacks from thefts at temples, hotels, restaurants, banks, jewelry shops etc. They are now being recognized as a good safety tool and are demanded on a large scale. Why bother about the safety of your children and valuable possessions when now you have safety assurance given by these latest safety lockers.

While you buy safety lockers, you will come across a commendable variety to choose from. The safety lockers are available to safeguard every little thing that is precious to you.

Even banks today demand reliable and unique security lockers, there are many contemporary and dependable safety locker designs coming in that can fulfill their demands and expectations. These safety lockers have grown bigger, stronger and durable in make. Also they are uniquely stylish, unlike the traditional ones that add to the grace of the interiors of your home without making it look shabby or spotted.

Everyone would, of course, need to buy Safety Lockers that stand perfect for their relevant safety needs. Today there are many options available such as wall mount lockers, which save a lot of space with their unique and space-saving designs, whereas floor lockers are something innovative and relative designs that are instilled with dual manual locks granting great maneuverability to the users.

Besides the above mentioned, wardrobe lockers are used for wardrobe locking and safety and the list goes on, covering some of the electronic lockers which are known to be the most user-friendly lockers.

You can also buy online safety lockers. Many popular brands offer online safety lockers that further facilitates buyers who don’t know where to shop. Purchasing safety lockers for safety of valuables has become mandatory with the ever increasing crime rate.

For more details on Electronic Safe visit on www.naaptol.com
About Author : Vinnit Alex is well known author has written article on Irons, Home Appliances, Dell Vostro 1500, Online Shopping and many other subjects.
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Loan modification may be the help that you need to survive these difficult times

A loan modification may be the help that you need to survive these difficult times. This article will outline some of the benefits of this action for struggling borrowers.

These are not good times; the extended economic downturn is starting to take its affect. Everywhere you look you see signs of trouble: layoffs, pay cuts, less working hours, and companies that are downsizing, reforming or closing

Experts caution that the worst is not upon us yet. Countries all around the world are trying to find ways to get back on their feet. During this time lending institutions are working more and more with their customers and are willing to modify loan agreements. Borrowers are also beginning to understand that they also have a role in their future as well.

To examine the benefits of a loan modification request, let us use a hypothetical example. Steve took out home mortgage loan two years ago with very large monthly payments. Now, due to some unpredicted circumstances, Steve can no longer afford to pay this amount each month. He needs a solution. A loan modification, a small change in the terms of his loan, will help his get through this tough spot and at the same time enable him to continue to regularly pay back his loan. This modification works for everyone. Banks would much rather do this than be forced to start foreclosure proceedings.

When a loan modification is reached, both the bank and the borrower benefit from the new terms. The bank feels confident that the borrower is determined to make good on his agreement, and is asking for help while a solution can still be found. While faced with a temporary setback, the borrower is likely to get back on track when these tough times pass.

There are professional websites, like ours, that will help you when you have trouble. We will help you write a loan modification due to decrease in income letter that is easy to read, brief, accurate and straightforward so your lender will want to help you.
About Author : do please browse for more information at our websites.
http://www.adsence-dollar-factory.com http://www.100earningtips.com
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Seven important Tips to Control Un-necessary Shopping

Now a day in the times of economic crisis spending money on unnecessary things is a very unwise thing to do. With the recent belt tightening measures of governments all over the world shopping for non-essential things is a very bad way to go.
Recent studies have show that almost 20 percent of the working people are in some kind of financial debt. The situation is very serious in the United States where 6 percent of the shoppers have over 25 000 $ debt because of unnecessary shopping. In these cases you can speak of shopping as one kind of addiction.
There are various ways to control your shopping habits. The most useful tips for controlling unnecessary shopping are the following:

1. Admitting the truth – no one can help us to control your shopping habits if you deny that you have a problem with too much shopping. The first step is to admit that you have a problem and you sometimes buy things that you do not need and are not necessary for the improvement of the quality of your lives.

2. Examine your feelings – when you admit that you have a problem, the next tip is to isolate the feelings that make us shop more and spend the money you do not own. You can ask the people from your surrounding if you are unable to pinpoint the exact events, which lead us to excessive shopping.

3. Identify the triggers – the identification of triggering events is also a very important thing. If you identify the exact trigger you can do everything you can to avoid it from happening. The safest way is to limit the number of credit cards you own and try to rely only on your cash money.

4. Divert your free time – a number of people visit shopping malls and various super stores just because they have nothing else to do. These visits to malls and stores usually end up with unwanted shopping results. You need to find some additional activities that cost no money and they will help you to spend your free time. The ideal things are various sports, additional part time work or other home based activities where you will earn additional money.

5. Support Groups – believe or not, many people tend to spend more money than they own and they get deep into debt. This is all because of excessive shopping and if you admit that you have a problem with shopping then you can join a support group where you can discuss your problem with like-minded people.

6. Help of a professional – if you have a very serious problem that you can not solve it by yourselves or with the help of a support group then you have to seek professional help of an expert.

7. Financial Consultants – if you get rid of your shopping problems then you can try to seek professional financial help. There are agencies that are specialized to help and offer free credit counseling and various nonprofit debt management programs.
About Author : Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites. http://www.adsence-dollar-factory.com http://www.100earningtips.com

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